Elena Palamarchuk
Chief Executive Officer, Jekyll&Hyde, Russia
10 October
15:00–15:30
Hall
Samarkand Hall
Section
Branding & Design
TAF!26 Speaker · 10 October
15:00 · Samarkand Hall
About the speaker
Elena Palamarchuk is the Chief Executive Officer of Jekyll&Hyde and a branding expert with more than 13 years of experience in creating and developing brands for Russian businesses.
Her expertise combines strategic brand development with a professional background in psychology and behavioral change, enabling her to build brands that effectively influence consumer behavior and business growth.
The projects she has led and participated in have generated annual revenues ranging from 1 to 5 billion rubles, demonstrating the commercial effectiveness of her strategic approach.
Elena brings a unique combination of business leadership and psychological expertise, allowing her to evaluate branding and marketing projects from both commercial and human-centered perspectives.
Elena Palamarchuk
Chief Executive Officer, Jekyll&Hyde, Russia
Sessions
10 October 2026 · Hyatt Regency Tashkent
11:30
Panel discussion: Creative That Works: What Makes Advertising Strong Today?
11:30–12:00 · Ballroom I · Impact Session
15:00
How to Create Sexy Brands
15:00–15:30 · Samarkand Hall · Branding & Design
Panel participants
Farrukh Sharif
Creative Director, Synthesis
Maxim Ponomarev
Co-founder of Friends Moscow and mads Russia
Alexander Popkov
Independent Strategist
Maria Moon
Founder & CEO of NOTO Agency, Kazakhstan
Temur Sa'diy
CEO/Design Director of MA'NO Branding
Ivan Shavrov
Brand Experience Managing Director RoRe Group Agency
TAF!26
The 8th Tashkent Advertising Festival TAF!26
The largest international advertising event in Uzbekistan.
✓
10 October
✓
70+ Speakers
✓
6 Halls
✓
7 Sections
✓
Hyatt Regency Tashkent
Venue
Hyatt Regency Tashkent · 10 October 2026